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redk collaborated with IVI to optimise its Marketing Cloud ecosystem, focusing on operational efficiency, data management, and intelligent automation. The project included restructuring the data model for Europe and Latin America, implementing an automated contact management system, and creating landing pages for access to real-time reports.
Improve real-time data access and management across Europe and LATAM.
Implement solutions to increase the effectiveness of digital marketing.
Establish a tracking system to speed up developments.
Create landing pages for easy access to real data.
Receive continuous specialised technical assistance.
redk’s collaboration enabled IVI to tackle each challenge with tailored solutions aimed at improving efficiency and quality within their Marketing Cloud ecosystem.
The organisation faced limitations in its data model and management, which hindered proper segmentation and reduced the effectiveness of its marketing campaigns.
The traditional method of sending reports by email was inefficient and made it difficult to access critical information in a timely manner for decision-making.
Manual campaign execution limited the ability to personalise communications at scale and respond quickly to different audiences.
The marketing team needed agile technical support to facilitate the adaptation of tools to new needs and ensure the correct application of best practices.
The data model was optimised and contact management was automated, allowing for an up-to-date database and improved segmentation for more effective campaigns.
The implementation of Cloud Pages and the redesign of reporting processes facilitated access to real-time information and more agile decision-making.
Marketing campaigns were automated to increase personalisation, improve operational efficiency, and scale the team's responsiveness.
redk provided proactive technical support to the marketing team, quickly resolving incidents and effectively adapting tools to new needs.
The integration and optimisation of Salesforce Marketing Cloud, combined with a model of continuous collaboration with redk, now allows IVI to execute campaigns with greater agility, make data-driven decisions, and maintain operational control aligned with its marketing objectives.
Processing time for the data model was halved from 60 to 30 minutes, accelerating informed decision-making.
Automated database management ensured continuous cleansing and improved campaign precision through targeted sends.
Automating manual processes optimised the patient funnel, saving time and resources by automating communications with patients who cancelled appointments and anticipating 7% of online appointment changes, improving clinic slot management.
IVI, the Valencian Infertility Institute, was founded more than 35 years ago as a small clinic in Valencia and is now part of the IVI RMA Global group, a world leader in fertility with a presence in multiple countries. In Spain, 1 in 4 children born through assisted reproduction do so thanks to IVI, reflecting its direct impact on society. More info at ivi.es
"Thanks to redk, we’ve achieved the speed and technical quality we needed. From the start, they truly understood our business needs and helped us overcome every challenge. What stands out most is their personal approach, they act as if they are part of our internal team and treat every project and client as unique".
CRM Manager at IVI
“Working with IVI is a real pleasure. Collaboration with their team is constant, close and very fluid, which has facilitated a deep understanding of their needs and objectives. They are a highly professional team with in-depth knowledge of the business and Marketing Cloud, which enriches every stage of the project. This collaboration has allowed us to move forward with agility, make the right decisions and build effective solutions together that bring real value to the business. Continuous communication and shared commitment have been key to achieving solid and sustainable results.”
Project Lead Salesforce