April 25, 2024 11:30 AM

Maximising the Value of Customer Data with a Customer Data Platform

The State of CRM: AI Trends and Data Strategies

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Guest speakers

Tom Jeanes, Head of Sales at redk

Join our 20-minute LIVE event with Hideki Hashimura, CMO at redk and Tom Jeanes, Head of Sales at redk, for a deep dive into CRM's evolving landscape in 2024. Discover how AI is reshaping CRM strategies, enhancing customer experiences, and driving business growth. Don’t miss this opportunity to gain cutting-edge insights in a concise, impactful session.

During the session, you will learn:

  • Defining Customer Data: We'll clarify what constitutes Customer Data, focusing specifically on its relevance to CRM strategies rather than big data or general company information.
  • Highlighting Data's Impact: We'll explain why understanding data is crucial for achieving better outcomes and meeting business objectives, illustrating its role in informed decision-making and innovation.
  • Addressing Data Challenges: We'll tackle common obstacles brands face in utilizing data, such as privacy concerns and integration issues, offering practical strategies for overcoming them.
  • Exploring Tech Solutions: We'll explore cutting-edge technologies like customer analytics platforms and AI-driven tools that empower brands to implement data-driven CRM strategies effectively, enhancing customer engagement and retention.

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