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As Komvida scaled rapidly, the team needed a strategic partner to support its growth plans, optimising its CRM to enable data-driven decision-making, improve internal collaboration, and deliver a superior customer experience.
Optimización de datos: Mejorar el acceso y gestión de datos en tiempo real en Europa y LATAM.
Implementar soluciones que aumenten la efectividad del marketing digital.
Eliminate manual processes and enable real-time insights with structured, reliable data.
Improve planning, tracking, and sales team efficiency with a CRM tailored for distribution.
Drive loyalty through personalised communications and intelligent segmentation.
Komvida faced key challenges in scaling its business: fragmented data, lack of commercial visibility, and inefficient processes. Together with redk, they delivered a full CRM transformation that unified channels, automated operations, and empowered smarter decision-making.
Fragmented data and limited visibility across the commercial function
Difficulty planning visits, routes, and in-store promotions
Lack of tracking and visibility into commercial performance
Manual, ineffective communication with retailers and accounts
Limited segmentation and low marketing team autonomy
Underused Marketing Cloud tools
Low traceability and operational inefficiencies in customer service
Lack of real-time, reliable data for decision-making
Full SAP integration with Salesforce to centralise sales, order, and promotion data for a 360° view of the customer and business.
Retail Execution-focused CRM redesign, including Sell-In/Sell-Out data structuring, automated visit and promotion prioritisation, and custom processes for real-time issue reporting during field visits.
Automated reports and processes enabling full traceability and commercial performance tracking.
B2B process integration in Marketing Cloud to centralise and automate communications with accounts and retail points.
Enhanced B2C data model and CRM–Marketing Cloud sync to enable advanced segmentation and customer journeys.
Hands-on training and continuous support to foster team autonomy and efficiency in Salesforce platforms.
Improved workflows in Service Cloud for faster issue resolution.
Real-time reporting and automated dashboards to monitor KPIs and respond quickly to changing conditions.
Komvida achieved a tangible transformation with redk, reducing time spent on analysis, improving impact measurement, accelerating decision-making, and aligning teams for sustainable growth.
Through Sales Cloud automation, Komvida cut reporting time from 30 to 18 hours/month, freeing up time for strategic work.
Custom KPIs and dashboards enhanced visibility and supported data-driven decision-making for both internal teams and stakeholders.
Real-time access to insights enabled agile responses to changes in the market and production.
Process automation enabled more strategic sales planning and optimised team efficiency.
Centralised data improved collaboration across departments and aligned everyone around shared goals.
Founded in 2017 in a small village in Extremadura, Spain, Komvida was born when Nuria and Bea set out to bring kombucha from California to Europe. Today, Komvida is a global leader in organic kombucha production, with a clear mission: to offer a natural, healthy drink that delivers a positive impact.
Working with Komvida has been a positive and enriching experience, based on close collaboration between both teams. This allowed us to thoroughly understand their business and design a CRM tailored to their needs, improving decision-making and optimising processes. As a result, the work of the sales force was streamlined and the adoption of CRM was encouraged, positively impacting the relationship and sales experience in both B2B and B2C.
Project Manager at redk